Resonance economics

Modern organizations may be more complex, digital, and volatile than they were a hundred years ago. However, management tasks have barely changed since then. Like conductors in an orchestra, managers are responsible for the company's resonance chamber—that is, the harmonious interplay of all content-related, technical, and social elements within their companies.

Our economic system is undergoing digital transformation. People, markets, and brands are uncertain and searching for their own digital transformation solutions—as companies, organizations, and in terms of their own value creation. History has shown that the structures, processes, and product ranges of the sales industry are subject to constant change.

The market as a whole follows a self-preservation instinct. It self-directs changes that ensure its survival. All companies are part of this constant process of adaptation. In addition to globalization, digitalization and social change demand viable answers for the future of one's own company and one's own brand identity.